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CV and Experience

Hello, I’m Amanda

Learn about my journey to becoming a marketer. In the famous words of Julius Caesar “experience is the teacher of all things”  

Experience

BAASS Business Solutions /  Oct 2021 to Present

SEO Specialist   

  • Created google display and search ad campaigns
  • Tracked google campaign through backlinking and devices
  • Ran monthly and weekly reports using google analytics, SEMrush, and Screaming Frog
  • Organized contest campaigns and strategies geared towards ROI’s and KPI’S
  • Research weekly google trends and create keyword strategies
  • Presented campaign data and made data driven decisions for the marketing department

Marketing Coordinator  

  • Created and managed multiple websites for entities using WordPress, HubSpot, and WIX
  • Designed wireframes for website development, and used adobe acrobat to check documents
  • Reviewed all marketing content to ensure brand guideline standards were met.
  • Planned and organized social media content calendar in HubSpot
  • Produced social media content and graphics using Canva
  • Hosted, promoted, and created internal/external webinars through “gotowebinar”
  • Regularly created blogs and newsletters as a strategic way to implement inbound marketing
  • Prepared performance reports; analyze campaigns and website performance data
  • Consistently used marketing reporting tools; SEMrush, Typeform, and Google Analytics
  • Developed customer mailing list through Sage CRM

Nobel Biocare / Oct 2020 to Oct 2021

Commercial Operation Specialist (Contracted Position)

  • Distributed and created weekly company newsletters using HubSpot
  • Created landing pages, customer lists, and email blast in HubSpot
  • Constructed event registration websites in Cvent, monitored event attendee registration list
  • Used SAP to create company promo codes for discounted promotions
  • Organized customer information and created course content in SEO system Dynamics
  • Imported and organized customer contact sheets in excel from Microsoft 365
  • Ensured customer facing material met company brand guidelines
  • Worked with Marketing resource management system, GMT
  • Coordinated with graphics team through Jira to create flyers, brochures, and webpages
  • Ordered French translations of marketing material
  • Organized dentistry summits and lectures for up to 100 attendees
  • Corresponded and contracted event venues, caterers, and AV equipment
  • Assessed and approved contracts with third party vendors

 

Ontario Excavac /  Aug 2019 to Oct 2020

Junior Marketer/Field Operation Assistant  

  • Created and presented social media strategies in sales meetings
  • Managed multiple social media campaigns on Facebook, Instagram, LinkedIn, and Twitter
  • Uploaded videos, and managed Youtube account
  • Recorded monthly social media insight reports for sales meetings
  • Monitored online social communities, interacted with audience members
  • Based on customer request, coordinated and planned daily work schedules for field staff.
  • Consistently used excel to complete daily schedule and operational reports
  • Monitored field personnel, vehicles, and equipment availability
  • Promptly responded to customers calls and emails for work request
  • Ensure emergency call ins and work orders were completed in a timely manor

Education

York University 2012 – 2017                        

  • Bachelor of Communication Studies

 Centennial College  2020 – 2021

  • Specialization in Social Media Marketing  

Amanda Diflorio